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Preventing water crises
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Preventing water crises

Sports apparel from oceanic plastic waste

The cooperation between Adidas and the environmental protection organisation Parley for the Oceans began four years ago. It was in 2015 that they joined forces to create the Parley UltraBOOST running shoes, which have the special feature of being made from plastic waste fished out of the oceans and recycled polyester.

Each pair of Adidas UltraBOOST shoes is made from plastic waste that Parley’s network collects from the ocean. The very popular product has become a line of products in the meantime, and many million pairs of the running shoes made from recycled plastic have been sold.

On the one hand, the partners intended their initiative to draw attention to ocean pollution, while on the other hand they wished to offer a future-oriented alternative for solving this
global problem.

It is evidence for the success of the solution that today, the environmental range also contains hoodies and training slacks, and they are just as popular as the running shoes with ecologically aware consumers.

The environmental commitment of Adidas is also shown by their plan to give up using virgin plastic altogether by 2024, and to make the polyester parts of their clothing range, indispensable in sportswear due to their fast drying and light weight, only from recycled materials.

This year, for the third time, the company has also joined the Run for the Oceans initiative, in which Adidas donated 1 dollar to the Parley Ocean School programme for every kilometre run, aimed at developing environmental awareness in young people.

Approx. 11 plastic bottles are used to make a pair of UltraBOOST shoes Photo: news.adidas.com
Further information: Adidas News

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